Protecting, supporting & promoting breastfeeding in Aotearoa New Zealand.

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April│Paenga-whāwhā Pānui

Catch up on our latest news, research and events.

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The 2023 Lancet Series on Breastfeeding

This three-paper Series outlines the multifaceted and highly effective strategies used by commercial formula manufacturers to target parents, health-care professionals, and policy-makers.

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Strong evidence supports skin-to-skin contact after birth as standard care

A Cochrane review has found that immediate skin-to-skin contact between newborn and mother is beneficial.

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Foundations for Safe Sleep

Practical guidance, co-designed with whānau and grounded in kaupapa Māori, to prevent Sudden Unexpected Death in Infancy (SUDI).

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Health Coalition Aotearoa Impact Report 2025

Seven years dedicated to strengthening prevention and building a healthier Aotearoa

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The Cost of Not Breastfeeding Tool

As people across the globe celebrate World Breastfeeding Week, Nutrition International and Alive & Thrive are pleased to announce a comprehensive update to the Cost of Not Breastfeeding Tool, with data for virtually every country around the world, a new easy-to-use dashboard and a feature that explores what would happen if a country’s breastfeeding rates increased.

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Baby Friendly Aotearoa - Hospital

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WHO/UNICEF Ten Steps to Successful Breastfeeding

Best practice for the protection, promotion and support of breastfeeding.

What is The Baby Friendly Hospital Initiative?

Key information on the Baby Friendly Hospital Initiative.

Puna Wai Ū

Kia Ū, Kia mau, kia ita - Grasp on to all that is good!

Services that complete their fourth Baby Friendly…

BFHI Documents

Evidence-based standards for BFHI audit.

The International Code of Marketing Breastmilk Substitutes