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New Zealand Breastfeeding Alliance

The New Zealand Breastfeeding Alliance (NZBA) is a collaborative of breastfeeding organisations including:

  • Hospital Maternity Managers
  • Midwives
  • Māori Organisations
  • Pacific Health Providers
  • Medical Groups
  • Lactation Consultants
  • Dietitians
  • Whānau  Āwhina Plunket
  • Parent Centre
  • La Leche League

NZBA was established in 1998 to promote, protect and support breastfeeding in New Zealand, and is funded by Te Whatu Ora to manage the Baby Friendly Initiative (BFI) programmes for hospitals and communities, including awarding accreditation certificates.

NZBA fully supports the National Breastfeeding Strategy for New Zealand Aotearoa | Rautaki Whakamana Whāngote, and its aim to protect, promote and support breastfeeding in New Zealand Aotearoa.

Other ways NZBA helps to protect breastfeeding in NZ include (but are not limited to):

NZBA is fully committed to the principles of Te Tiriti Ō Waitangi, historically through its Māori Advisory Group, Te Rōpu Whakaruruhau. In 2023, NZBA moved to bi-cultural governance.

NZBA also provides the following information for BFI providers and parents:

Learn more about our mahi: