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About NZBA

New Zealand Breastfeeding Alliance

The New Zealand Breastfeeding Alliance (NZBA) is a collaborative of breastfeeding member organisations including:

  • Hospital maternity managers
  • Midwives
  • Māori organisations
  • Pasifika providers
  • Medical groups
  • Lactation consultants
  • Dietitians
  • Whānau Āwhina Plunket
  • Parent Centre
  • La Leche League.

NZBA was established in 1998 to promote, protect and support breastfeeding in New Zealand, and is funded by the Ministry of Health to manage the Baby Friendly Initiative (BFI) programmes for hospitals and communities, including awarding accreditation certificates.

NZBA fully supports the National Breastfeeding Strategy for New Zealand Aotearoa | Rautaki Whakamana Whāngote, and its aim to protect, promote and support breastfeeding in New Zealand Aotearoa.

Other ways NZBA helps to protect breastfeeding in NZ include (but are not limited to):

NZBA is fully committed to the priniciples of Te Tiriti O Waitanigi through its Māori Advisory Group, Te Rōpu Whakaruruhau.