What follows is a potted history of the New Zealand Breastfeeding Alliance as we celebrate the point NZBA agreed a contract with the Health Funding Authority to develop the Baby Friendly Hospital Initiative(BFHI) documents for Aotearoa New Zealand. This was 20 years ago. In our busy lives it is important to stop, take stock and celebrate the hard work of many to achieve much. In this case a significant increase in breastfeeding rates giving babies a good start to life.