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About Baby Friendly Aotearoa

In Aotearoa New Zealand, all hospitals and health care services are encouraged to become baby-friendly. Baby-Friendly services work to see that all women, regardless of their feeding method, receive unbiased information, support and professional advice in their decision to feed their babies.

WHO and UNICEF launched the Baby-Friendly Initiative based on the Ten Steps to Successful Breastfeeding to help worldwide maternity and newborn services support breastfeeding. Substantial evidence proves that implementing the Ten Steps significantly improves breastfeeding rates. 

NZBA is funded by the Ministry of Health to promote, protect and support breastfeeding in New Zealand through managing the following Baby-Friendly Initiative (BFI) programmes:

Information about breastfeeding data in Aotearoa New Zealand can be found here:  Breastfeeding Data